Course Descriptions (Major Requirements) - Bachelor
HOT101 INTRODUCTION TO THE HOSPITALITY INDUSTRY (6)
Provides an in-depth overview of the world’s largest and fastest growing business. Includes several practitioners’ perspectives and challenges as well as opportunities, careers, responsibilities, and trends in the hospitality industry. Additionally, the book contains practices, growth, and scope of learning of leading organizations and corporations. A wide variety of technological advancements, systems, processes and products within the hotel departments and within the hospitality industry as a whole are also referred and analyzed.
HOT301 HOSPITALITY MARKETING (6)
This course introduces students to the important role of marketing, as a business philosophy within the unique environment of the hospitality industry. It associates to introduce students to the essentials of marketing through real examples from operations within the global hospitality and tourism sector. It discusses the major practices and decisions that industry managers face in their efforts to balance the organizations objectives and resources against varying customer needs and opportunities in the global market place.
HOT401 HOSPITALITY HUMAN RESOURCE (6)
This course introduces students to the elements of Human Resources, as they are being applied to the Hospitality Industry. It demonstrates the human relation between employees and Hospitality operations, by analyzing the issues of recruitment, staff selection, job descriptions, training and recruitment. Additionally, through the course students have the ability to discuss and evaluate the problems of employment that the industry is facing today.
HOT402 MANAGING QUALITY HOSPITALITY SERVICES (6)
The complex practicalities associated with the aim of achieving better quality service performance are evaluated. The course is integrated through the use of quality service improvement illustrations which document the action required to improve performance in the service sector. Through the course the students will learn how to develop quality service standards and manage quality customer service.
TOU104 TOURISM GEOGRAPHY (6)
The course intends to familiarize students with travel and tourism aspects related to the world geography. The course at first studies the basic elements of the geography of travel and tourism, the geography of demand and resources for tourism, climate and finally the geography of transport for travel and tourism. Subsequently, these issues are being applied in different geographical locations worldwide and the students get the opportunity to evaluate the diverse and multidimensional tourism characteristics of the most well-known tourism destinations.
TOU105 TRAVEL OPERATIONS MANAGEMENT (6)
Prerequisite(s): TOU104 & TOU110
The course provides a comprehensive examination of the activities, decisions and responsibilities of operations managers in the travel and tourism industry. It includes studying the design of the service concept, product improvements, selling skills, capacity management and the strategy of operations management.
TOU110 DIMENSIONS OF TOURISM (6)
The course introduces students to the basic and most important aspects of the tourism dimensions. It discusses such issues as the history of tourism, the role of tourism organizations, the components and the operating sectors of the tourism system, the demographic characteristics of the tourists, the social and the cultural dimensions of tourism and the international tourism policy. Finally, the students have the opportunity to study the future trends in tourism.
TOU201 SPECIAL INTEREST TOURISM (6)
The course provides a comprehensive examination of the different types of special interest tourism. It studies market trends and market behaviour towards the different types of tourism. It also analyses the response to and new developments of these types of tourism from the supply side of the industry. It mainly focuses on cultural and heritage tourism, educational, ecological, indigenous, cycle, regional and rural, health and spa, wine and food, festivals and events, urban tourism and others. One of its aims is also to create understanding of a small special interest business entrepreneurship.
TOU205 TOURISM PLANNING AND DEVELOPMENT (6)
The course emphasises on the planning and infrastructural development of a tourist region, destination or site. It offers a thorough understanding of the need for planning in the tourist sector. It examines the different perspectives of public policy and the traditional and new views of private policy. It studies and analyses the planning concepts of regions, destinations and tourist sites and the applications to developing in the three scales. It provides the opportunity of learning through past successful or non-successful cases.
TOU304 CRUISE SERVICES AND MANAGEMENT (6)
Prerequisite(s): MGT101 & TOU110
The course provides an inclusive examination and understanding of the cruise study. The course emphasizes concerns related to the operational hotel aspects of the cruise industry. Additionally, it describes and analyzes managerial aspects, leadership, recent health, safety and environmental topics in a thorough way.
TOU305 EVENT MANAGEMENT
Prerequisite(s): HOT101 & MGT101
From the initial concept of the event to ongoing management, this course provides techniques to increase your chances of success and systems to avoid many common mistakes. It shows you dozens of ways to save time and money and introduces you to every facet of the planning process. This course equips students with new ideas, support, and creative problem-solving skills. The different topics follow the dynamics of the actual event planning process and are supported by extensive checklists and timelines. As students undertake the complexities of daily responsibilities and tasks, The Complete Guide to Successful Event Planning inspires efficiency and confidence and makes it possible to stay on track.
TOU400 TOURISM RESEARCH
Prerequisite(s): MTH102, TOU105, TOU201, TOU205 & TOU402
This course is an introduction to the research methods used for the Travel and Tourism Industry. Research is a multi-stage process which must be followed in order to undertake and complete a research project. People undertake research projects in a systematic way in order to find out new things about business and management. “Systematic” suggests that research is based on logical relationships and not just beliefs and as part of this research will involve an explanation of the methods used to collect the data related, argue why the results obtained are meaningful and explain any limitations associated with them. “Finding out” suggests a multiplicity of possible purposes for the research. Students will also learn to appreciate the importance of information gathering, literature reviewing and discover the different methods of researching and analyzing their data.
TOU402 SUSTAINABLE TOURISM (6)
Prerequisite(s): TOU103, TOU104 & TOU110
Sustainable tourism is defined as development meets the needs of present tourists and host regions while protecting and enhancing opportunities for the future. It is envisaged as leading to management of all resources in such a way that the economic, social and aesthetic needs can be fulfilled while maintaining cultural integrity, essential ecological processes, and biological diversity and life support systems.